The challenge
EEJ needed a repeatable way to source qualified prospects across Nigeria and the UK without manually spending hours researching every company. Each lead had to meet detailed ideal-customer criteria, be scored, tied to a decision-maker where possible, and checked for regional and commercial fit.
The manual equivalent meant checking more than 14 data points per lead, estimated at 20–30 minutes per prospect.
What we built
A structured AI-assisted research and verification workflow using directed research, followed by a second pass to verify contacts. The research brief encoded EEJ's:
- Ideal-customer profiles and disqualifiers
- Affordability criteria and a 100-point lead scoring model
- Decision-maker requirements and regional qualification rules
What changed
Research, scoring and contact review became one documented process rather than a collection of open-ended searches.
Results at a glance
Processing time for a fully researched and scored 10-lead Nigeria batch
Estimated time for the same batch researched manually
Reduction in processing time for that measured Nigeria batch
Documented and scored prospects ultimately delivered across Nigeria and the UK
Prospects with named decision-makers confirmed after verification
Regional data-quality errors identified and corrected before outreach
The system processing time is measured. The manual comparison is an estimate based on the expected 20–30 minutes of research per lead.
